You do not need to complete 359 tasks before making progress. Begin with a small set of important pages and the customer journey they support. These actions are a practical starting plan, not a guarantee of search placement.
First: access and identity
- Open the homepage, main offer and contact page without being signed in. Record any errors or unexpected redirects.
- Confirm the business name, real service area, contact details and current hours where relevant.
- Ask the web team whether important public pages have accidental crawl or indexing restrictions. Keep private pages protected.
- Check that menus and links reach the pages people need. Include direct entry from a shared link in the review.
Next: answers and usability
- Write the five questions customers ask most before buying. Check whether the right page answers them clearly.
- Replace vague titles and headings with truthful descriptions of the page's purpose.
- Explain prices or the quote process, important limits and the next step. Do not imply services you cannot deliver.
- Try the main task on a phone and with a keyboard. Check that text, forms and error messages remain usable.
- Review images, captions and other media for useful alternatives and factual accuracy.
Then: outside facts and evidence
- Review the relevant business profiles you control. Correct branch details, special hours and links where needed.
- Check important credentials and factual claims against their real sources. Remove or qualify unsupported claims.
- Run RuneIndex and save the assessed scope, date and affected IDs. Keep unknown and unassessed items separate from failures.
- Choose a short repair list based on customer harm and reach. A broken main contact route usually deserves attention before a minor preview improvement.
Use a simple work record
For each chosen issue, record the page or profile, expected behavior, observed problem, owner, change date and confirmation result. If evidence is missing, record what would resolve it. A small honest work list is better than a long list of guesses.
Watch outcomes without inventing cause
Review relevant provider reports and qualified inquiries over a sensible period. Keep the comparison window and definitions consistent. Note holidays, campaigns and other changes. If measurement is incomplete because of consent or missing access, disclose that limit.
Start with one complete customer journey. Repair its largest confirmed obstacles, then expand the review.